INSHOP AND MALL ACTIVATION
In-shop activation and mall campaigns have come up as very effective activities. These are especially effective to get trials and experiences. Customers who have walked into the store are in a positive mind frame and can be counselled to inform about the various products and services. A well informed and helpful counsellor can assist the people to understand and experience the products and services.
Malls are also very effective because the activity gets high visibility and a very focussed target group.
We at Infinity have carried out numerous activations in Malls and Stores for various multi-nationals & brands like Johnson & Johnson, CIBA, Allergan, Linc, L& M, Essilor..to name a few.
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