RURAL OUTREACH ACTIVITIES

Rural India is the new India. Large, with high potential and a population that has growing aspiration, wants and the means to fulfill them.

We have effectively organised activities in Rural India ranging from Melas and Haats, Mobile Van displays, Nukkad Nataks, School contact, Carnivals, Merchandising Drives etc etc.

Well planned and well executed, a rural activation is very effective and shows almost immediate results. While sales can also be generated, the brand value or brand visibility that is gained is immense and  thus makes the activity even more cost effective.

Here we carried out social awareness programmes about Suraksha among rural household. It was related to safety and security when using Cooking Gas at home. This programme was done in Orissa and West Bengal and covered more than 10 districts in each state. Hugely successful, it was an idea rural outreach programme, that was well planned and well executed.